Peppermint Candy Midterm Essay Example | Topics and Well Written Essays - 1250 words

Peppermint Candy Midterm - Essay Example The director in the film presents the daily South Korean people in a most effective drama. Similarly, the subject matter of the story is hardly alienating for strangers, although it binds the life of Yong with the contemporary history and society of Korean. The narrative is generated with simple realism to turn an ordinary life of a man into a true and common story. The director possibly captures various emotions in this dynamic character ranging from oppressed soul to ambitious teenagers with visions. Therefore, Yong-ho portrayal in the film is mainly an astute reflection of significant influences that these social alterations have on people who are adamant to subscribe to them and therefore brings such changes with time (Soyoung, 12). The viewers slowly start to sympathize with Yong-ho all through the riveting performance of Sol, seeing his problematic acts all through the movie as an outward extension of disastrous environment. Similarly, as growing visions are ruined and relation ships are broken before audience eyes, the movie relentlessly shows the woeful nature of Yong-ho’s existence and how people can be overcome by powerful time conditions. The difference between the ancient political and social South Korean climate and the Yong-ho’s fate that makes the movie as bittersweet as a candy that title imitates ( Soyoung, 22).. The story reverse shows the past of South Korea – poetically shown via the aspect of the falling train. The peppermint Candy movie is mainly a movie whose story is unique in presentation. Through the story of Yong-ho’s life, the story reveals the reasons as to why Yong-ho decided to commit suicide in the initial stages of the film. As much as the film is seen as the study of a character of an awry man, the director of the film designs it to explore political, social, and economic systems dynamics in South Korean between 1979 and 99 (Soyoung, 34). Therefore, Yong-ho is depicted as a main narrative device that Lee Chang utilizes to analyze the negative effects that these changes have on the entire Korean society – for instance, from 1990s economic downturn to 1980s government dictatorship of the military. The movie expounds on tumultuous events that has tailored the societal landscape of South Korea and the Yong-ho’s life. Peppermint Candy is not an easily digestible film – audience mainly sees the unraveling fragility of a man as opposed to the challenges of most disastrous South Korean events. However, through the constantly changing historical flow, Lee clearly investigates the ramifications that these historical happenings have on Yong-ho and the South Korean world at large. In other words, Peppermint Candy just exploring Yong-ho and South Korea’s most disastrous moments in history as well as emotional effects that emanate for such tragic affairs and experiences (Soyoung, 52). The movie started with a horrific scene about the main character Yong-ho's shooti ng incident in the film which may be linked to a historical demonstration of 1980’s students demonstration that led to break out of the Gwangju massacre (Chang-Dong, â€Å"Peppermint Candy†). This made him very traumatized during this shooting incident. The military intensified its grip on the country as it is mirrored by Yong-ho inability to maintain his innocence

Marketing Plan of APPLET-I Research Paper Example | Topics and Well Written Essays - 3250 words

Marketing Plan of APPLET-I - Research Paper Example The paper presents the environmental analysis regarding the current situation of the organization or firm to the marketing environment (target market). The environmental analysis mainly considers the external factors influencing the market. There are a number of external factors they are, economic, competitive, political, legal (regulatory), technological and socio-cultural factors. These factors are also known as macro environmental factors. This study analyzes the strategic decisions for doing the market research. The competition among the computer training centre is strong in Cochin. The company faces competition from many online education organizations. The main competitors for the company are Gtech and Aptech and 30 to 40 percent of market share are holded by them. But the new courses like I phone and I pad applications are only provided by the Applet-I. So at the initial stage we are not expecting much competition. The economic factors are used to reduce the overall cost, like promotion expenses and other expenses. Economy force is an important macro environmental factor because, these forces effectively make decisions how to operate the business. Most of the new generation business largely invests the amount to the promotional activities. APPLET-i, introducing the specialty in promotion. There are some new techniques are used with low cost comparing with the competitors. The main promotion tool is social networking sites such as face book, orkut etc. No political influences is expected to affect the smooth operations of Applet-I. 4. Legal Forces: By paying more attention in advertisement through Medias and through the direct contact of targeted customers, the company can reach upto the target groups. So we are keeping ourselves aside from distributing advertisements through mails (junk mails). 5. Technological Forces: In this most modern world technologies are changing second by seconds. The technological forces include the aspects of research and develo pment, automation, the rate changes in technology etc. Technological forces influence the outsourcing decisions. The changes in technology can effects the cost, quality and make innovation like products, process, new technologies, services and ideas. In APPLET-i using the modern technology for its services. 6. Socio Cultural Forces: Today the people have a positive attitude towards the computer education. They find it as an easy  and convenient way for  attaining any certified course within a very short duration. They can learn it as a part course too. This is less time consuming and cost effective too. Company Analysis: APPLET-i is based